A logo I created for NYU Stern’s Marketing Mix forum.
I just came back from spending a week in Singapore for my international studies program class! Other than visiting our company that my class will be consulting for, seeing the sights, and visiting Nanyang Technological University, I also got the chance to experience some interesting signage, thanks to the singaporean government! Here are some things I observed while in this super tropical, super clean country:
Subway notice: Notice that by not even giving the durian offense a fine amount, people are left to their imagination as to what consequence it could behold.
It’s at times like this when I wonder what exactly the MTA in NYC is up to…do they even attempt anything like this?
Not really a sign, but this back of a seat in a cab shows how advanced Singapore is in terms of NFC and payment technologies! It definitely makes life easier than paying with cash.
Another from the subway (Called “MRT”). Note the trend of easily understandable figures and colors.
This is seen displayed at least twice in each subway train, and people actually observe these signs!
It’s funny that the singaporean government’s messages resemble straight-up advertising sometimes. However, it’ll always be accompanied by the government’s logo.
There are 4 official languages spoken in Singapore - English, Mandarin Chinese, Malay, and Tamil. Thus, many of the signs have to display all 4 languages!
Multiple languages - one threat. This was near my hotel building, surprisingly.
Running this image through What The Font, I found that the minor streets in Singapore had their street signs in Rotis Semisans. The major streets however, were displayed in all caps in a font similar to Impact.
Lot of Helvetica, which made me happy :) (Not this statement, though) Shopping in Singapore is seemingly endless!
Even the red light district conveyed clear visual signals. If the number on the building is red, it indicates that it is a brothel. Yikes.
More bilingual subway signs - super clear!
I thought this was interesting - at Esplanade’s Library (inside the really recognizable durian-shaped buildings), there was a QR code you could scan to follow updates. The “like us” is funny to me, because it makes me want to click on it like a link :)
On a side note, you’re not allowed to sleep in the library :) This might be problem for some NYUers.
Asian Civilizations Museum Exhibit
On one of my free mornings, I went to visit the Asian Civilizations Museum and stumbled upon this exhibit called Patterns of Trade. Other than noting the beautiful textiles from Asia and the fact that it was sponsored by JP Morgan, I especially loved the interactive activity where people could design their own textiles, using stamps to imprint their paper and then crayons to color over and reveal the intricate design. This was similar to the actual method used in textile printing (except dye was used).
Here’s my friend Katherine trying it out for herself :) We couldn’t resist!
Afterwards, museum attendees could choose to either display their creation in this space outside of the exhibit, or to take their creation home.
They say “queue” instead of “line” :)
I can’t over how cute all the sign imagery is.
Nanyang Business School
A photo of our visit to NTU! Here’s Christine posing with their school brochure, which I was pretty impressed with design-wise.
So long, Singapore! I hope I can see you again soon!
Nice redesign of icons for Tumblr :) I love the bright colors and simplicity.
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